vchain delivers supply chain and logistics management solutions that seamlessly integrate with customers’ existing transportation and IT ecosystems. We create value by supporting global daily operations as well as long-term tactical and strategic initiatives—driving continuous improvement, cost reduction, and enhanced resilience. By leveraging AI, advanced analytics, real-time monitoring, and advisory services, we enable end-to-end supply chain transformation and operational excellence.

Our product portfolio ranges from complex, multi-integration setups to standardized, low-effort implementations. With a strong strategic focus and proven market traction, we continue to advance and differentiate our analytics offering—delivering unmatched proactive and predictive insights for our clients.

Role Overview

As our Growth Marketing Specialist at vchain, you will be the first—and currently only— marketing hire, owning the execution of day-to-day marketing initiatives that directly drive pipeline growth and revenue.

Reporting to the Head of Sales (HOS) / Chief Revenue Officer (CRO), you’ll plan and execute campaigns, manage marketing tools, create content, and ensure smooth marketing operations. This is a hands-on, highly tactical role with significant growth potential.

Key Responsibilities

1. Lead Generation & Campaign Execution

Plan and run multi-channel campaigns (LinkedIn, Google Ads, email, and industry
platforms)
Build, test, and optimize audience segments, creatives, and ad formats

2. Website & Conversion Optimization

Update website content and calls-to-action (CTAs)
Build and optimize landing pages
Improve funnel conversion rates and increase demo requests

3. Content & Creative Production

Create case studies, email flows, blog posts, ad copy, and social media content
Use basic design tools to support content visuals

4. CRM & Marketing Automation

Set up nurture flows and lifecycle campaigns
Maintain clean CRM data; support lead routing and scoring
Collaborate with sales to keep sales resources library up to date

5. Data, Reporting & Insights

Track and report on key weekly metrics (leads, MQLs, SQLs, demo–SQL conversion,
campaign/channel performance)
Build dashboards and share insights with the HOS/CRO

6. Sales Enablement & Customer Storytelling

Develop supporting materials (FAQs, comparison charts, pitch decks)
Support the creation of customer stories and marketing events/webinars

7. Logistics & Supply Chain Industry Focus

Research trends, buyer pain points, and market shifts
Develop targeted content tailored to logistics and supply chain decision-makers
Contribute to account-based marketing (ABM) initiatives

Required Skills & Experience

3–5+ years of hands-on growth or digital marketing experience
Proven execution skills across copywriting, campaign setup, design basics, and analytics
HubSpot proficiency, plus experience with Google Ads and LinkedIn Ads
Ability to work autonomously and drive outcomes
Excellent writing and attention to detail

Nice to Have

Experience in logistics or supply chain industries
SEO or long-form content writing
Webinar or event marketing experience
Basic HTML or experience with A/B testing for landing pages

What Success looks like in the first 6–12 months

Steady flow of qualified leads progress in the sales funnel
High-performing campaigns with measurable ROI
Improved website traffic and conversion metrics
Marketing funnel metrics and insights
Solid foundation with essential sales enablement material and marketing resource library

If you have questions about the role, please contact hiring manager emelie.nilsson@vchain.se.

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